SHSMD - 2009 Annual Conference and Exhibits
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Extreme Makeover--How One Hospital Turned its Website into a Consumer Magnet and ROI Machine
Track
:
PR & Communications
Program Code:
T15
Date:
Thursday, October 1, 2009
Time:
1:30 PM to 2:45 PM
EST
Location:
Palazzo E
SPEAKER
(S):
Laura Floyd
Amy McLarty has 14 years of experience in marketing, public relations and communications for non-profit institutions including hospitals and universities. Amy is the marketing communications manager for Children’s Medical Center in Dallas, a two-hospital, academically affiliated pediatric system. In this role, she is part of a team that develops communications and marketing strategies, including direct-to-consumer products such as the electronic version of Your Child’s Health.
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Dave Bennett is the senior vice president of Interactive Solutions for StayWell Custom Communications and spearheads all online product development as part of the company’s mission to provide leading-edge solutions to its growing number of online health care clients. Dave also helps health care organizations identify and implement the most advanced and robust online solutions offered by StayWell Custom Communications. Before joining SCC, Dave was the Director of Web Resource Services at the Medical University of South Carolina’s (MUSC) Hospital. While at MUSC, he lead the development of their Web 2.0 programs in addition to the development of MUSC’s nationally acclaimed consumer podcasting program. He oversaw the growth and development of the Institution’s online marketing program which is now one of the leading methods by which new patients are recruited to MUSC and has won numerous national awards for his e-health initiatives.
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Description
Adopt best-in-class online strategies from award-winning hospital, Children’s Medical Center Dallas. In April 2008, Children’s Medical Center transformed www.childrens.com into an engaging and compelling website that leverages intuitive design, action-oriented interface, and visitor conversion tools. Learn how this leading institution used design, SEO, social media, integrated content, and calls to action to create a comprehensive online marketing program. This dynamic new site has seen traffic jump more than 70% over the previous year.