SHSMD - 2009 Annual Conference and Exhibits
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Program Code:
T16
Date:
Thursday, October 1, 2009
Time:
1:30 PM to 2:45 PM
EST
SPEAKER
(S):
Carol Koenecke-Grant is the Vice President of Planning and Marketing for the Carle Clinic Association, a for-profit, 330 plus physician multi-specialty, multi-site group practice based in Champaign-Urbana, Illinois. Carol served as Marketing Manager for Greenville Hospital System, a 1000+ bed healthcare system in South Carolina’s upstate. Carol’s responsibilities are advertisement, brand development, strategic service line planning, web communications and external communications to grow profitable services. Carol has over twenty years of healthcare marketing, physician relations and communication experience in both for-profit and non-profit systems. Carol obtained her undergraduate degree from Louisiana State University and her Master’s degree from Rollins College. She has made numerous professional presentations throughout the nation.
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David Kantor is president of Kantor Consulting Group, a management consulting firm which supports health care organizations in addressing their planning, strategy, marketing, managed care, and physician integration issues. Prior to establishing Kantor Consulting Group in 1996, David served as a senior executive in a variety of planning/marketing and operational roles with two integrated systems. He is a frequent speaker at national and regional programs on a variety of strategic and planning issues. David received his MBA from the Wharton School.
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Description
How does an organization assess its strategic performance? When should evaluations be undertaken? What are the parameters that should be assessed? What are the prudent actions to take when plan execution appears to have gone awry? These questions and more will be answered in this fast moving, interactive session, during which the benchmarks against which strategic progress may be assessed will be discussed, as will the most significant questions that need to be answered.