SHSMD - 2009 Annual Conference and Exhibits
Click here to go to the previous page
Marketing . . . By the Numbers: Insights for Leading-Edge Healthcare Marketing, Communications and Planning
Program Code:
T24
Date:
Thursday, October 1, 2009
Time:
3:45 PM to 5:00 PM
EST
SPEAKER
:
Cheryl E. Stone, MSPH, has over 25 years of experience providing market research and marketing strategy for health care organizations nationwide. Her career has included market research and management roles in hospitals (The Cleveland Clinic, Michael Reese, and Brigham & Women’s) as well as consulting firms (Cheryl Stone & Associates, Ltd., in Chicago; Rynne Marketing Group, in Evanston, IL; and Policy Analysis, Inc., in Brookline, MA). Ms. Stone also conducts market research seminars for health care professionals, graduate students, and physicians in executive leadership programs. She served as analyst and technical editor for SHSMD’s most recent By The Numbers surveys. Cheryl holds a master’s degree in Health Policy and Management from the Harvard School of Public Health, and a bachelor’s degree from Harvard College.
|
Description
How are marketing departments structured in comparable hospitals and health systems across the country? What are the latest trends in staffing, budgets, and media use? How do other healthcare organizations assess the impact of their marketing efforts? How is marketing affected by the economic downturn? Here is your resource for fresh insights from the 2009 By the Numbers Survey—and your opportunity to provide input on the information you find most valuable and what you would like to learn from the next By the Numbers Survey.