SHSMD - 2009 Annual Conference and Exhibits
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PR 101 - From Face Time to Facebook
Program Code:
T25
Date:
Thursday, October 1, 2009
Time:
3:45 PM to 5:00 PM
EST
SPEAKER
(S):
Matthew Bowdy’s experience ranges from targeted strategic communications and media relations to non-profit advocacy and grassroots organizing, as well as corporate product development and business teams communication / integration. He has provided strategic communications counsel in multiple business sectors including: corporate health insurance, health advocacy non-profit, state government, federal health research and post-secondary higher education. Bowdy currently manages a multi-million dollar health finance and benefits statement development project for Humana, Inc., a Fortune 100 company. His public relations experience has garnered him several awards including the Medallion Award for Annual Reports, the highest award given for annual reports by the Virginia Chapter of the Public Relations Society of America. Bowdy is a regular speaker at Ragan Communication’s Annual Strategic Public Relations Conference and is also routinely featured in articles appearing in Ragan’s Media Relations Report. Bowdy earned his Masters of Arts degree in Health Communication from the University of Kentucky.
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Ray Merenstein has over twenty years of fundraising, public relations, issues management, lobbying and market research experience in academic, not-for-profit and corporate environments. After a decade of health care advocacy work in Washington, DC, he oversaw fundraising for The Children’s Hospital Center for Cancer and Blood Disorders, Children’s Miracle Network, and The Children’s Hospital Research Institute in Denver, CO, as part of a $250 million capital and endowment campaign. He has served as lead consultant for environmental, housing, mental health, education and youth organizations for capital campaigns, branding, marketing and public affairs. He holds a Masters Degree in Mass Communication from the University of Florida. His expertise in media relations, special events and public outreach has garnered him the American Hospital Association's Silver Touchstone and Circle of Distinction as well as awards in video, public affairs and fundraising programs.
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Description
Getting ink or virtual media coverage is critical in our fast-paced and always “live” world, especially because donors, board members, customers, and others get their information from different sources. Take a journey from concept to finished product, through a variety of real-time examples, to increase your organization’s positive exposure in the print and online media. Learn how and when to pitch and use social media instead of traditional newsprint. Then, be prepared to learn top strategies for getting prime visibility from your new letter to the editor or Facebook group.