SHSMD - 2009 Annual Conference and Exhibits
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Crisis Communications - Sink or Swim in Today's 24/7 News Cycle
Program Code:
T26
Date:
Thursday, October 1, 2009
Time:
3:45 PM to 5:00 PM
EST
SPEAKER
(S):
Terri Ammerman is president and chief executive officer of The Ammerman Experience. Terri has significant experience working with clients in the medical field and her firm has worked with more than twenty such clients, including hospitals, medical centers, health departments, medical schools, healthcare plan providers, and pharmaceutical companies. Throughout her career, Terri has trained or interviewed well over 8,000 executives, including CEOs of many Fortune 500 companies. Her specialty is teaching highly technical people to deliver their messages with passion and to achieve the ultimate result of influencing change. Her travels have taken her all over the United States, as well as to Brazil, Guatemala, Venezuela, Japan and Iceland.
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Dave Scallan’s career as a journalist spans more than a decade. Dave began his career in Dallas, Texas as an Assignment Editor for KXAS-TV. He then embarked on his "on air" career starting out in Abilene, Texas. In 1999 he became one of the youngest reporters to ever grace the airwaves at legendary WFAA-TV in Dallas, Texas. In 2002, Dave was hired to manage the Houston offices of Fox Sports Net where he covered everything from Super Bowls to World Series on a regular basis. In 2007, Dave turned from the front of the camera to behind the scenes when he joined The Ammerman Experience and assists with its Media and Crisis Training department. Dave now works with everyone from CEOs to front-line employees to help them learn effective ways to communicate their company message through the media.
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Description
There are no second chances during a hospital’s crisis response. When a crisis hits, your people must be prepared to take control of communications, both inside and outside the organization. This nuts-and-bolts session will provide you with a checklist for your organization, along with must-have skills that will allow you to minimize your vulnerability and steady the ship during turbulent times.