In these tough economic times, marketers must be prepared to proactively analyze and focus their hospital’s marketing strategies and approaches to contribute to the bottom line and achieve ROI. Gain a deep and strategic understanding of healthcare marketing tools, including new and emerging media, customer relationship marketing (CRM), referral development, and physician relations. Come away with an in-depth understanding of how to increase your value to your organization and grow the top line through the use of diverse strategies and tactics. This workshop presents a condensed version of SHSMD’s popular seminar, “Raising the Bar in Healthcare Marketing Performance.”