Whether you are a student of performance improvement, a quality award seeker, a member of marketing or management, or just curious, you recognize the value of satisfying your key audiences. Explore the correlation between your key stakeholders’ perceptions of your organization to truly improve the experience for your patients, employees, and medical staff. Whether you are guiding the strategic planning and action-planning process, looking to integrate strategic and brand messages internally and externally, or just trying to help your organization figure out what to do with the research you conduct, this session will deliver useful tips and tools for using research as the ribbon to tie it all together.