ADVIZOR is a data visualization product marketed by SunGard Higher Education. Ohio Northern University has taken a unique approach to implementing ADVIZOR by using the Operational Data Store (ODS) as the data source behind ADVIZOR. We believe we are the first client to utilize this approach, for an off-the-shelf or out-of-the-box implementation with no customization to the ODS. Ohio Northern uses ADVIZOR for true end-user reporting and departmental data querying/mailing list generation purposes.