Colleges are not using mobile devices to their fullest extent. Mobile connection gives you a framework to launch your extreme mobile ideas, but where to those ideas come from? How do you continue to add features to vanilla functions to make them too valuable to ignore? What extreme ideas and implementations are possible with the rollout of a mobile app, and how do you make use of the tools you currently have. This is not a marketing talk about Mobile Connection, but rather a visionary talk about everything we're NOT doing with mobile but could.