Cuyahoga Community College (Tri-C) is located in Northeast Ohio serving 30,000 plus students per semester. Tri-C, a multi campus institution, in conjunction with BRM, is creating a centralized recruiting and communication plan. Whether you are exploring the possibility of BRM, or in the process of implementation, this session will provide the functional users of BRM lessons learned that will provide enlightening tips and tricks in using BRM effectively to recruit students. We will talk about topics ranging from naming conventions to campaigns to issues with institutional buy-in.