Reports, dashboards, and scorecards...Oh, My (head)! There are so many options that an institution has at their disposal for delivering information into the hands of those who need to have it. What should be pushed to the user? What should the user log in to get? Should it be on demand or delivered daily, weekly, or monthly? Come listen to how one institution is slogging through these waters and how Recruiting and Admissions Performance has impacted that decision process. The College of St. Scholastica will tell its reporting story provide some glimpses of the tools it uses.