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DMA - The DMA 2007 Annual Conference

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Making a Statement? Intercontinental Hotels & IWCO Direct Build Loyalty with Statement Mailings

Track : Option #2 - Monday, October 15, 2007 - Conference Sessions

Program Code: 322

Date: Monday, October 15, 2007

Time: 11:00 AM to 12:15 PM

Location: W 184A

SPEAKER :

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Ken Bott, Director Global Consumer Marketing, InterContinental Hotels Group

"Ken Bott is director, global consumer marketing, multi-brand and relationship marketing, for IHG (InterContinental Hotels Group) PLC of the United Kingdom (LON: IHG; NYSE: IHG [ADRs]), the world’s largest hotel group by number of rooms. As director, global consumer marketing, multi-brand and relationship marketing, Mr. Bott is responsible for all multi-brand global promotions, loyalty program advertising, affinity/sponsorship marketing programs and the direction of IHG’s consumer segmentation strategy, “Customer Experience Management”. Mr. Bott oversees all member communications and credential fulfillment operations to Priority Club Rewards members. With more than 33 million members worldwide, Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 19th Annual Freddie Awards hotel loyalty Program of the Year for the second consecutive year and named Best Hotel Rewards Program in the World two years running by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. Prior to joining IHG, Mr. Bott worked in a variety of channel, loyalty and integrated marketing management roles at Continental Airlines and US Airways. Ken holds degrees in Business Administration and Management from Embry-Riddle Aeronautical University. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,700 hotels and more than 558,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with over 33 million members worldwide. The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus. IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media."

Audio Synchronized to PowerPoint

(Code: 322)

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This session is a part of:

Full Conference (Mon-Tue-Wed) - Full Conference Attendees

Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees

Option #2 - Monday, October 15, 2007 - Conference Sessions - Full Conference Atteedees

Option #2 - Monday, October 15, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

Audio (MP3) download

(Code: 322)

Regular Attendee: Free

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