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DMA - The DMA 2007 Annual Conference Session List

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Full Conference Set
Conference Sessions by Day
Option #1 - Saturday and Sunday, October 13 and 14, 2007 - Pre Conference Intensives
Option #2 - Monday, October 15, 2007 - Conference Sessions
Option#3 - Tuesday, October 16, 2007 - Conference Sessions
Option #4 - Wednesday, October 17, 2007 - Conference Sessions
Option #5 - Wednesday and Thursday, October 17 & 18, 2007 - Post Conference Intensives

Full Conference Set

All Online Content contains recorded digital audio with fully synchronized PowerPoints & Handouts

CON1EH/D Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees

CON1FC Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees

CONEH/D Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees

CONFC Full Conference (Mon-Tue-Wed) - Full Conference Attendees

Conference Sessions by Day

CON2EH/D Option #1- Saturday & Sunday, October 13 and 14, 2007 - Pre Conference Intensives - Exhibit Hall only & Daily Atteedees

CON2FC Option #1- Saturday & Sunday, October 13 and 14, 2007 - Pre Conference Intensives -Full Conference Atteedees

CON3EH/D Option #2 - Monday, October 15, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

CON3FC Option #2 - Monday, October 15, 2007 - Conference Sessions - Full Conference Atteedees

CON4EH/D Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

CON4FC Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Full Conference Atteedees

CON5EH/D Option #4 - Wednesday, October 17, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

CON5FC Option #4 - Wednesday, October 17, 2007 - Conference Sessions - Full Conference Atteedees

CON6EH/D Option #5 - Wednesday & Thursday, October 17 and 18, 2007 - Post Conference Intensives- Exhibit Hall only & Daily Atteedees

CON6FC Option #5 - Wednesday & Thursday, October 17 and 18, 2007 - Post Conference Intensives- Full Conference Atteedees

Option #1 - Saturday and Sunday, October 13 and 14, 2007 - Pre Conference Intensives

Email Marketing Intensives

Direct Marketing University Intensives

Creative Strategies & Execution Intensives

DRTV Intensives

Mobile Marketing Intensives

Online Optimization Intensives

Database Marketing Intensives

136 Preconference Session: Email Marketing

Search Engine Marketing Primer

Keynote Presentation: John Adams, Chairman & CEO, The Martin Agency

211 Preconference Session: DRTV

214 Preconference Session: Database Marketing

Option #2 - Monday, October 15, 2007 - Conference Sessions

Using Investment Grade Analytics to Measure True List Performance

Hot Trends in Paid Search and the Direct Marketing Mix

Second Life: The Many-to-Many Platform

How Chicago Sports Increase Loyalty and Sales with Email Marketing

Points of Purchase: 10 Principles to Sell on the Shelf

A New Generation of Demand Generation (B-to-B FOCUS)

What defines success in digital direct marketing?

The New Frontier in Generating Influential Creative: Attitudinal Insights

Direct Delivery +, DM Impact Without the High Cost of Postage

Lessions Learned: The Building of DMA'S Marketing Database

Understanding Event Based Marketing vs Behavior Based Marketing

Who is Agitating My DOTS A Convergence of GIS and CRM

Making a Statement? Intercontinental Hotels & IWCO Direct Build Loyalty with Statement Mailings

DM for Product, Marketing, and Advertising Managers and Directors Who Need to Impress the CFO

Making Money the Old-Fashioned Way..Print IT! (Sponsored by the DMA Financial Services Council)

Maximizing Customer Engagement in a Multichannel World through Direct Mail

Marketing Success in the Web 2.0 World

How to Make Social Engagement Work For You (and Why)

Word of Mouth Behavior Among Young Adults

Customer Centric Planning

Five Things It's Not Too Late to Do (This Holiday Season)

Rewards For Time- Revolutionizing Advertising Response Rates

Learn How To Build Brand and Demand Faster Than Ever Before?

Is Your Direct Mail Green? It Better Be

Improve Your email Deliverabiloty- email Authentication & Reputation

ECHO CASE STUDY

Marketing NeXt...Automation Takes the Lead in Driving Scalability and Profits

Build Your Brand With The Power of Direct

Creative and Offer Strategies That Can Drive Sales, Leads, Activation, and Awareness

Harnessing Human Behavior: 13 Steps to Must-Read Maiings

Persuading Customers When They Ignore Marketing

It's a Big Scary World: Leveraging Anxiety to Drive Leads

You-Path Marketing: Take Out the Guess Work Out Of Upgrading and Cross-Selling

CRM: Is It Still Relevant?

Use KPIs to Improve the Success of your Organization

Building on Intelligence with Integration at Whirlpool

Web Analytics and Traditional CRM Converge

Nine Deadly Mistakes in Database Marketing

Beating Postage Reform with New Cost-Saving Solutions (A)

Learn Microsoft's 3-Step Opt-in Marketing Process to Achieve Opt-in Rates of 40%

Using Social Networking to Drive E-Commerce Sales and Loyalty

Mobile Search Marketing: Separating Fact from Finction

How to Leverage Your Web site and the Latest Digital Techniques

Your Customers, Blogs, and New Participatory Marketing

Online Media Categories - Profitable Traffic vs. Just Traffic

What's Hot and What's Not in The B-to-B Multichannel World

Use of Consumer Credit Data for Marketing: An Ever-Changing Landscape

Brand Matters: Direct Marketing's Effect on Brand Building

Green Your Organization- New DMA Environmental Improvement Program & Resources for Members

Surfing the Search Marketing Wave: What's Hot, What to Watch and What's So Over

ECHO CASE STUDY

How Great Customer Service and Fulfillment Can Make an Integrated Marketing Program

Secure Your Brand Online...Increase Consumer Confidence and Sales

Finding Gold in Paid Search Campaigns

Target, Test and Test Again: 5 Quick Tricks to Improve Conversion Marketing

The Keys to Creating Dazzling, High-Performance Direct Mail

Connected Creative: Leveraging Consumer Insights to Drive Powerfully Relevant Messaging

Successful Direct Marketing Methods 2007 - Today's Future Marketing Trends

Co-Registration, Click-to-Call, Email Exchanges, and More!

The Kellogg School Gets Direct

Top Analysts Pit Their Models Against Each Other

Sharing the Wealth An Inclusive Cross-Sell Modeling Solution

The Powerful Question All Retailers Should Be Asking Their Customers

Feeding the Sales Force: Sure-Fire Ways to Generate Leads

Delivering the Optimal Customer Experience through Ultimate Branded Retail Experience

Advancing Loyalty in Retail: The American Eagle All-Access Pass

Optimizinv ROI by Integrating Online Marketing Applications

How Today's Technologies are Helping Local Marketers

Integration of Insert Media in a Multichannel Marketing Plans

Revive Your Data Now! Three Revenue-Boosting Strategies for Telemarketing Success

Driving Relationship Management Through the Web Part 2

GLOBAL LEADERS FORUM

Option#3 - Tuesday, October 16, 2007 - Conference Sessions

Changing The Dynamics of The Business With Creative

Keynote Presentation: Shelley Lazarus, Chairman & CEO, Ogilvy & Mather Worldwide

The State of Online Metrics: Driving the Internet Marketing Evolution

What Google, Yahoo, and MSN Don't Tell You

Case Study: How Dice Consistently Achieves 95% Email Deliverability

Designing for the Inbox-Optimizing HTML Email

Periodic Table of Creative Strategy

Creativity for the Rest of Us (DMA06 Session Back by Popular Demand)

Database Marketing: Building Databases, Performing Analytics, and Creating Contact Strategies Part 1

Direct Mail Testing: Inovations and Insights for Challenging Markets

Using Analytics to Double the Rate of Customer Acquisition

Implementing Enterprise-Wide Data Management

Contact Strategy Optimization - Maximizing the Value of Customer Relationships

Closing The Loop To Reveal Organic Demand

Nuts to "Jericho": The Method Behind the Madness that Brought Back a Canceled TV Show

Increase Response Rates: Integrated Digital Print and Fulfillment

461 Reality Check: Internet Marketing Tools are Not Optional

A Look at Legislative and Regulatory Issues Affecting the Various Mediums of Direct Marketing (Government Affairs)

Becoming an Expert in Email Marketing

CRM - The Silent Revolution in CPG

Direct Relevance in a Digital World

10 Emerging Technologies Every Retailer Should Know about for 2008

Stop Paying to Reaquire Your Customers

Brand Response TV... How to Best Maximize this Channel

ECHO CASE STUDY

Advanced Fundraising: Building Long-term Supporters

Search Engine Marketing Experience

DMA Commitment to Consu,er Choice- Providing Choice to Consumers in Receipt of Mail

Desperately Seeking Links: Baiting, Buying, and Socializing for Links

Boost Traffic and Revenues with Next Generation Web Strategies

Getting Web 2.0: Video, Social Networks, Blogs, and More

Next Generation Multichannel Marketing

This Worked That Didn't

Building Databases, Performing Analytics, and Creating Contact Strategies, Part 2

The Art and Science of Selling to Seniors

Delivering Customer Value by Design through Applied Segmentation

Shopping Cycle Model and It's Applications

If You Thought B-to-B Database Marketing Trailed Consumer, Think Again

Testing for Marketers: Why You Must "Get With the Program"

Hispanic Relationship Marketing: from Targeting to Engagement

Brand Experience Champion: Relevant Learning Lessons from the Very Best

Growth Strategies for Multichannel Marketers and Service Providers

What Response Rates Won't Tell You (and You Really Need to Know)

Extend the Message, Extend the Brand

Driving Measurable Demand with Online Video

Life Beyond the 30-Second spot: What Are Marketers Doing to Keep Up?

Wachovia Case Study: Optimizing Customer - Centric Marketing

Search Marketing Experience

Email Deliverability: Out of the Bulk Mail Folder And Into The Inbox"

All You Need To Know About Responsible List Mnagement- DMA'S New Data Complier Guidelines

ECHO CASE STUDY

How the Web is Delivering a Powerful Network In Direct Marketing

Identifying The Latest Strategic Trends and Forecasting Tools

Option #4 - Wednesday, October 17, 2007 - Conference Sessions

Email Marketing Bootcamp

Do Customers Trust Your Email? Diferentiate Your Communications Ceritfy

The Creative Audit A Methodology to Improve Results Now

Creative Master Class

Creative Covenant: Secrets to Managing the Client-Agency Relationship

Email Direct Marketing Techniques

Hitting a Moving Target: New Options for Last Minute Change of Address

Discover the Missing Link: A Guide to Understanding Small Business

VinterActive Case Study - Preference Based Email Marketing

Internet Marketing Redux: The Birth of Truly Integrated Marketing

Brand Building Using Metric Driven, ROI Focused Multichannel Direct Marketing

Cut List Rental Cost with Data Mining

Integrate Market Research and Database Analysis to Support Brand Development

Building Retention and Profitability Maps

Word of Mouth Marketing Mastery for Direct Marketers

Marketing on the Move: Mobile Strategies that Drive Channel Response

DMA 16th Annual Business Review & 2008 Economic Forecast and More

Using DM to Build Brands, One Customer at a Time

Inside a High-Performance DM Engine for High-Net-Worth Customers

High Stakes "Prospect" Relationship Management

Canda's Evolving Direct To Consumer Retail Industry

Strategic Search Marketing - Support the Entire Customer Buying Cycle

Online Businesses Discover the Power of DRTV

Increasing ROI with Data Quality and Data Mining

Targeted Addressable Advertising Using Digital TV

Illusionist Marketing: Using Your "Brand" without Seeing Your Results Disappear

Having a Web Site Isn't Enough: The Why's, Wherefores, and In's and Out's of Web Analytics, SEO, and SEM that Drive Clicks, Hits, and Conversions: Internet Marketing in 6 Easy Steps

Automated Modeling and Sales Targeting: Case Study for AT&T Advertising & Publishing

Email Deliverability. Is It the List, Sender, or Content

How Nextel Dials Up Analytical Techniques to Improve Customer Revenue

Using Attitudinal Data for Success

How Blue Cross Blue Shield Used Third Party Data to Improve ROI

Flat World Marketing: Faster, Cheaper AND Better Using Global Workforces

Interactive Phone Advertisements: Effective Vehicles for Direct Response

Marketing and Advertising in the Bar Environment

Advanced Multichannel Acquisition and Retention Economics

Loyalty False Positives: Marketing Traps and How to Avoid Them

Advanced E-Commerce RSS Tactics

Tracking New Movers Across Channels

Building Customer Trust: What to Do, How to Do It

Doing It Right: Reaching and Motivating the Hispanic Shopper

Moving from USPs to ESPs - Capturing Lifetime Value through Emotional Marketing Strategies

Option #5 - Wednesday and Thursday, October 17 & 18, 2007 - Post Conference Intensives

598 Post Conference: "Achieving Breakthrough Opt-In Driven Multichannel Marketing Results"

Fast & Furious Creative Tune-Up Intensives

Acquisition/Retention Intensives

Database Analytics Intensives

Marketing Automation Intensives

New Media Intensives

Online Consumer Trust Intensives