Session Information
DMA - The DMA 2007 Annual Conference
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What Response Rates Won't Tell You (and You Really Need to Know)
Track : Option#3 - Tuesday, October 16, 2007 - Conference Sessions
Program Code: 491
Date: Tuesday, October 16, 2007
Time: 2:45 PM to 4:00 PM  
Location: W 184B
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Chuck McLeester, Senior Vice President, Roska Direct Advertising