The marketing press has been predicting the death of mass marketing. As the balance of power shifted from mass advertising to target marketing, TV budgets were slashed, data collection was on the rise, channel preferences were collected and data warehouses were built. But have we spoken too soon? Is there a new breed of mass marketing that leverages our customer data and analytics to drive customer loyalty to a whole new level? See how customer data and rewards can be used effectively to drive the next generation of in-store promotions. This new breed of promotions is designed to drive specific and measurable behaviour changes at an individual customer level. They're BIG, exciting, vendor-funded and rewarding! In fact, unlike a traditional promotion, every customer can walk out of the store with a TV without having to do anything beyond their regular shopping. Discover how AIR MILES & A&P are leveraging customer data and analytics to drive response rates to a new level.

You will learn to:
• Use analytics, customer data and rewards to improve response rates & drive in-store promotions
• Leverage customer data and analytics to improve customer loyalty
• Grab new ideas from high-frequency retailers in the grocery, pharma and petroleum industries