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NCDM 2007 Session List
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Track Session Code Speaker Date

Track: 

Conference Set
Analytics & Modeling
 Customer Data Insights
 Database Marketing Strategies
 Intensive
 Interactive Marketing
 Technology for Today and Tomorrow
 

Conference Set

CON  Full CD-ROM Set 
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Analytics & Modeling

RFM Migration Analysis - New Approach to a Proven Technique     
A Pragmatic Approach for B2B Advanced Analytics     
Data Magic on Your Desktop     
Building a Roadmap to 'Customer Optimization'     
Channel Allocation: Finally Going Beyond Matchback     
Making Your Business Grow, Even When Your Budget Doesn't   
Multiple Segmentations are Better than One     
When Good Models Go Bad - Avoiding Modeling Pitfalls 
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Customer Data Insights

Leveraging Syndicated Data to Segment the Baby Boom Generation 
Turn Multi-channel Hype into Reality     
Rapid-Fire Scoring: Bringing Predictive Analytics to Online Lead Generation Campaigns     
Stirring the Melting Pot: Loyalty Trends in Marketing's Hottest Segments     
A Do-It-Yourself CDI Hub; Not Exactly Office Party Conversation (...but could be)     
Using Database Marketing to Achieve Corporate Goals     
Populate Your Customer Database With Survey Data — At a Fraction of the Cost     
Driving Value: From Zero to 360° Around the Dollar/Thrifty Consumer   
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Database Marketing Strategies

Defend Your Brand...Online and Offline...Practical Security Tips for Today's Multi-channel Marketer   
Deliver Timely & Relevant Messages Through Automated/ Triggered Marketing     
Turning on the Power of Micro-Segmentation     
AIR MILES and A&P: The New 1-to-1 is Mass   
Accelerate Your Sales Force Using Your Database   
IndyMac Markets with Email to "Incubate" Leads, "Hatch" More Loans 
The State of the Customer Database 2007 and Beyond   
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Intensive

Techniques for Channel Optimization Spend     
Becoming a World-Class Email Marketer   
Primer on Database Marketing and Digital Channel Integration for Senior Marketers     
Assessing Marketing Effectiveness and Efficiency with a Marketing Dashboard 
Using Web Analytics to Optimize the Customer Experience 
Accelerating Performance Through Integrated B2B Sales and Marketing     
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Interactive Marketing

Email Marketing: Capture Data, Build Relevancy     
Getting Into The Inbox — How Your List Affects Deliverability   
Understanding Event-Based Marketing versus Behavior-Based Marketing     
Shortening the Funnel: Building Personas with Content Rich Email Databases   
Creating Interactive Conversations     
Social Media at Work: Drive Revenue with Social Cultivation 
Make Web Analytics Work for Your Bottom Line     
The "Triangle Offense" of Effective Interactive Marketing: Search, Website and Email     
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Technology for Today and Tomorrow

Solutions Showdown: Campaign Management and Analytics Tools   
The Technological Evolution of Overstock.com     
Data Mapping for Data Matching: Bringing Together Donors and Charities     
The Dynamics of Dogfood- How Microsoft models Direct marketing   
Taking Business Intelligence to the Next Level: At the Point of Customer Interactions     
Building the Perfect Marketing Dashboard 
Solutions Showdown: Leveraging Web Analytics to Drive Increased Profitability     
Database Marketing on a Shoe String (Budget)   
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