One of the most popular sessions at the conference has expanded to help attendees take a look at the world of web analytics. This session will have three web analytics companies examine web sites from retail multichannel merchants. The panelists will focus on real web data the companies have available to glean insights into five strategic areas that can help YOU optimize your web site for increased profitability. Witness how different web analytics solutions use data to drive more traffic, improve navigation and the online customer experience, build long term relationships and make your customers want to buy more. Regardless of your industry, you'll walk away with specific actionable recommendations that you could apply to increase your website's usability and revenue potential.