Session Information
NCDM 2007
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The Technological Evolution of Overstock.com
Track : Technology for Today and Tomorrow
Program Code: 120
Date: Wednesday, December 12, 2007
Time: 8:00 AM to 9:15 AM  
Location: Lagoon H
SPEAKER (S):
Rob Armstrong, Director, Data Warehouse Support, Teradata
Paul Longhurst, Director, Data Warehousing, Overstock.com, Inc.
Description
See why Overstock.com and Teradata won the prestigious Platinum Award for Excellence! Overstock.com recently implemented a robust marketing re-architecting initiative, designed to create a central repository for all corporate data. Now they have a 360° view of their customers, improved data quality and latency, and dramatic improvements in marketing decisions, programs and targeting.

See how Overstock.com:
• Increased profits and improved customer satisfaction levels
• Cut the time for its data collection and analysis functions from weeks to hours
• Won market share and encouraged recurring customer revenue
• Implemented an aggressive program that paid for itself in less than 12 months

Discover how this NCDM award winner did it and put their valuable lessons learned to work for you.


Handout Online
(Code: 120)
Regular Attendee:Free