Session Information
NCDM 2007
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Getting Into The Inbox — How Your List Affects Deliverability
Track : Interactive Marketing
Program Code: 128
Date: Wednesday, December 12, 2007
Time: 11:15 AM to 12:30 PM  
Location: Lagoon G
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Austin Bliss, President, FreshAddress, Inc.
Description
Your message deserves to be heard! There's constant talk of the importance of getting your email into the customer's inbox. The trick is to avoid the spam filters. There is much more than content that determines email deliverability. Learn why list hygiene is actually a significant contributor to your deliverability troubles. Review real-life examples and learn some practical steps to clean up your list. You will learn: • About spamtraps, bogus, and other malicious email addresses • How email address typos cause deliverability problems and how to avoid them • How to easily track their email deliverability without additional tools or services


No items are available for this session.