Achieving customer-centricity can be an arduous journey. As automaker Volvo discovered, the road is complex, and to successfully complete the journey requires a Customer Optimization roadmap. This map helps companies strengthen their customer-centric marketing strategies systematically to drive revenue, profit and customer loyalty.

Examine the steps Volvo took to write its own Customer Optimization Roadmap. Take these steps and replicate its efforts and timetables to produce the outcomes you're your company and customers desire. Plus, see how other leading companies are deploying a Customer Optimization strategy.

You will learn:
• Essential components of Customer Optimization and assess a company's current state of readiness
• To identify the roadblocks to moving from product-centricity to customer-centricity, and learn how to overcome them
• The eight-step Customer Optimization methodology and how to build a roadmap to implement it