Collecting data can be a daunting task. Learn some tricks that will allow you to focus on collecting, organizing and translating data for delivery systems, establishing feedback loops and delivering the right message to the right audience. Understand the process of developing and executing a successful micro-segmentation direct marketing program, including the new flexible delivery systems such as the one-to-one print communications.

You will learn:
• How to collect the right data, organize it and effectively deliver it
• How new print applications are changing the way we deliver marketing messages
• How variable data containing only customer relevant information is key to increasing customer response rates