Never underestimate Email. Email is evolving from a communication medium to a powerful sales tool. These tools are rich with profiles and preferences in which to create a personalized, relevant and engaging brand experience for each customer.
Building an email database centered on developing these personas will allow marketers to channel information to push consumers fast forward, through the sales cycle, improving conversion rates and maintaining loyal customer relationships.

Learn successful strategies to build customer personas from email databases, improve efficiencies and decrease costs in the sales cycle through email. And implement database-centric email campaigns that deliver a dynamic and unique user experience.

You will also learn:
• How to segment your email database to parallel customer personas
• Design communications that shorten the sales cycle and reduce reengagement costs
• What information to collect from customers to build an effective email marketing campaign