Session Information
DMA08 Conference & Exhibition
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Advanced Testing — Taking a Deep Dive
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0020
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N119
CONTACT PERSON
:
Jeff Esposito, Associate Public Relations Manager, VistaPrint
PRIMARY SPEAKER
:
Description
This informative and revealing session will feature an in-depth discussion of running appropriate tests that increase contribution margin and improve user experience. VistaPrint's Dan Malone will explain how VistaPrint has enjoyed success through advanced testing and deep dives into site analytics.
LEARNER OUTCOMES:
- - Creating a better user interface through well-planned tests
- - Ensuring your test population is representative of your roll-out population
- - Optimizing promotions and merchandising
This session is a part of:
Handout Online
