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DMA08 Conference & Exhibition Session List
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DIRECT MARKETING BASICS
 ACQUISITION AND PROSPECTING
 RETENTION AND LOYALTY
 CREATIVE STRATEGY
 DATABASE AND ANALYTICS
 EMERGING CHANNELS
 ONLINE MARKETING
 MULTICHANNEL INTEGRATION
 PRODUCTION STRATEGIES
 Ask-The-Experts
 Thought Leadership Series
 Keynote Session
 Pre-Conference Intensive
 Post-Conference Intensive
 Non Profit Day
 Master Class
 

AM08-0685  Expanding Brand Impact for Online Subscription Growth 
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Purchase the Complete Conference Set Here!

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Click Here to Purchase the Full Conference Set (Oct 13, 14 & 15, 2008) 
Click Here to Purchase the Pre Conference Set (Oct 11 & 12, 2008) 
Click Here to Purchase the Conference Set by Day - Oct 13, 2008 
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Click Here to Purchase the Post Conference Set (Oct 15 & 16, 2008) 
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DIRECT MARKETING BASICS

AM08-0574  Stop Sabotaging Your Test Results: 5-Steps to Proper Test Design   
AM08-0763  Introduction to Analytics, Response, Conversion and PPC     
AM08-0829  From Database Development to Analytically Driven Contact Strategies     
AM08-0838  E-Mail Direct Marketing Techniques     
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ACQUISITION AND PROSPECTING

AM08-0118  Engagement. Engagement. Engagement. Getting The Most ROI For Your Buck.     
AM08-0232  Connecting Marketing to Sales: Building a Scalable Lead Management System at Microsoft   
AM08-0332  New Measurement for the New Direct Marketing     
AM08-0528  Strategic Marketing Roadmap to Evaluate Consumer Credit Data Alternatives     
AM08-0578  Putting the Brand in Financial Services Marketing   
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RETENTION AND LOYALTY

AM08-0101  How Honda Empowered 1,200 Service Managers to Increase Service Loyalty   
AM08-0106  Guests First: A Fantastic Sam's CRM Winning Strategy     
AM08-0294  Retention & Loyalty through Engagement: The AARP Story     
AM08-0310  Loyalty Leaders Tell All: Maximizing the Customer Experience     
AM08-0319  Harnessing the Power of Partnership Marketing to Improve Customer Engagement   
AM08-0375  Brand Promises at Work in Personal eCommunications   
AM08-0406  RSS Communications: Generating Sales and Growing Relationships     
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CREATIVE STRATEGY

AM08-0297  Breaking The Ice - How DM Warms Up Cold Prospects 
AM08-0577  From John Q Sample to Juan Q.Sample? Connecting Your Creative With Hispanics     
AM08-0827  Harnessing Human Behavior: 13 Steps to Must-Read Mailings     
AM08-0832  Creativity for the Rest of Us 
AM08-0837  Creative Master Class     
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DATABASE AND ANALYTICS

AM08-0020  Advanced Testing — Taking a Deep Dive     
AM08-0256  Learn to Create Campaigns, Increase Response Rates Using Actionable Analytics     
AM08-0270  Practical Analytics - Real World Examples of Analytics in Practice     
AM08-0282  The Next Big Thing: Advanced Marketing Analytics   
AM08-0354  How Incremental Results Are Changing Financial Services Marketing   
AM08-0527  New Advances in Segmentation Methodology for Direct Marketing     
AM08-0593  Database Marketing 2.0: The Next Generation of Database Marketers     
AM08-0595  Keys to Predictive Modeling: Revealed     
AM08-0809  Small Business Case Study: Leveraging Relational Databases for Optimal Results     
AM08-0816  50+ Boomers to Seniors ... The NEW Marketing Core Competency   
AM08-0830  Co-Registration, Cost-Per-Lead Marketing, Email Exchanges and More! 
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EMERGING CHANNELS

AM08-0408  Widgets 2.0- Leverage User Generated and Distributed Content   
AM08-0776  The Newest Search: Giving Advertisers a Voice   
AM08-0834  Relevance Marketing How Technology Enables a Custom Dialogue With Your Customers     
AM08-0835  Using Variable Video to Create an Engaging Dialogue with Your Customers     
AM08-0836  Using Social Networking to Drive E-Commerce Sales and Loyalty     
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ONLINE MARKETING

AM08-0098  Tailored Email Campaigns: Dissecting the Anatomy of an Engaged User     
AM08-0116  Monetizing Your e-Commerce Data for Maximized Revenue   
AM08-0567  The Rise of Universal Search— A Changing Landscape (Sponsored by SEMC)     
AM08-0626  Blog Monetization: From Soup to Nuts     
AM08-0818  Using Inserts to Drive Your Prospect to the Web   
AM08-0819  Profiting Throughout the Search Engine Sales Cycle: Turn Words into Action     
AM08-0828  Email Marketing Bootcamp   
AM08-0889  How the Founder of the MIT Blackjack Team Can Help You "Beat the House     
AM08-0905  Managing the Customer Experience: Using Segmentation to Drive More Relevant Online Communication 
F#432  Managing the customer experience: Using segmentation to drive more relevant online communication 
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MULTICHANNEL INTEGRATION

AM08-0569  Is Your Brand Sticky? Creating Advocacy with a Brand Experience     
AM08-0579  Analytically-Driven Email and DM Integration   
AM08-0810  Optimizing Results in Multi-Channel, Multi-Product Marketing   
AM08-0823  Green Your Marketing to Meet Customer Environmental Expectations     
AM08-0824  Commitment to Consumer Choice: An Important Strategy for Opposition to Growing Do Not Mail Threats     
AM08-0825  Mobile Marketing: Legally Reaching Important New Audiences     
AM08-0826  How Politics Can Turbo Charge Your Brand and Bottom Line     
AM08-0831  Using DM to Build Brands, One Customer at a Time   
AM08-0833  Meet the Global Leaders—5 Country Overview     
AM08-0839  The Top Ten Privacy Mistakes Made by US Marketers in Europe, (and How to Avoid Them)   
AM08-0901  What Business Needs Now     
AM08-0904  DMA 17th Annual Business Review: 2009 Economic Forecast and More     
F430-1  Do It Right. Reaching Today's Elusive Millennial Male 
F536R  Customer Obsession:How To Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing 
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PRODUCTION STRATEGIES

AM08-0637  Case Study: Strategic Fulfillment Marketing Program Invigorates Colonial Life     
AM08-0647  Blueprint for Custom Communications Success     
AM08-0736  Get Personal. Get Results! Personalization Techniques That Work   
AM08-0817  Leveraging Digital Magazines to Boost Conversions and Build-in Value   
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Ask-The-Experts

AM08-0052  The Return Of The Thing: Making Your Medium The Message 
AM08-0058  The New Way To Find Mailing Lists On The Internet 
AM08-0069  Cost-Per-Lead Marketing - Get New Customers and Reduce Prospecting Costs 
AM08-0070  Make Sure Your Digital Community Is Worth the Investment 
AM08-0127  Pulling Back The Curtain: Creative Agencies Revealed 
AM08-0151  Multichannel Direct Marketing in the Digital Age 
AM08-0191  The CMO's Role in B-to-B Direct Marketing 
AM08-0196  Writing Email for Different Readers 
AM08-0198  How Great Email Subscriber Experiences Drive Multi-Channel Revenue 
AM08-0287  Strike a Balance: How to Manage Affiliates For Search Marketing 
AM08-0337  Big Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Websites 
AM08-0402  Search Informed Marketing: Using Search to Enhance Online Marketing Campaigns 
AM08-0411  Beyond Predictive Marketing: Perfecting Behavior-Based Communications 
AM08-0483  The Power of Combining Loyalty Programs and Special Promotions 
AM08-0485  Preserving Customer Value in a Down Economy 
AM08-0625  Cross Border Shoppers and the Strength of the Canadian Dollar 
AM08-0634  New Radio; How Smart DR Marketers Are Using the Medium 
AM08-0645  ID Theft: New Acquisition and Prospect Strategies for Vertical Markets   
AM08-0666  Information Formation: A Basic but Forgotten Component of Customer Analytics 
AM08-0674  e-Marketing: Building a bridge from the landing page to conversion 
AM08-0695  Improve Your Email Response by Improving Your List 
AM08-0738  Vermont Teddy Bear: Using Site Search to Tailor the Shopping Experience 
AM08-0773  Automatically Reconnect with Prospects Who Don't Convert 
AM08-0793  Changes in Data Should Drive Changes in Marketing 
AM08-0822  Delivering Enhanced Client Experiences 
AM08-0887  Optimize Your Channel Spend - How to Increase the Odds of Success 
AM08-0888  Mobile Coupons —How Consumers Save Marketing ROI 
AM08-0902  360 Campaign Management 
AM08-0903  DRTV HISPANIC: HOW TO TAP INTO THE HISPANIC DIRECT RESPONSE TELEVISION MARKET 
AM08-0906  Understanding Mobile Marketing 
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Thought Leadership Series

AM08-0842  Online Survival Skill in an Uncertain Economy   
AM08-0843  Clarity in a World of Confusion: Fostering Growth in Turbulent Times   
AM08-0844  Online Behavioral Advertising — Going Beyond Context and Search to Better Conversions   
AM08-0845  Research Revelation 2009: The Multichannel Consumer: Hitting A Moving Target   
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Keynote Session

AM08-0900  THE FUTURE OF ONLINE COMMUNITY AND COMMERCE 
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Pre-Conference Intensive

AM08-0846A  Part 1: Acquisition & Retention     
AM08-0847B  Part 2: Acquisition & Retention   
AM08-0848C  Part 3: Acquisition & Retention   
AM08-0849D  Part 4: Acquisition & Retention   
AM08-0850A  Part 1: Direct Marketing University     
AM08-0851B  Part 2: Direct Marketing University     
AM08-0852C  Part 3: Direct Marketing University     
AM08-0853D  Part 4: Direct Marketing University     
AM08-0854A  Part 1: Email Marketing     
AM08-0855B  Part 2: Email Marketing     
AM08-0856C  Part 3: Email Marketing   
AM08-0857D  Part 4: Email Marketing   
AM08-0858A  Part 1: Fast & Furious Creative Tune-Up     
AM08-0859B  Part 2: Fast & Furious Creative Tune-Up     
AM08-0860C  Part 3: Fast & Furious CreativeTune-Up     
AM08-0861D  Part 4: Fast & Furious Creative Tune-Up     
AM08-0862A  Part 1: Mobile Marketing     
AM08-0863B  Part 2: Mobile Marketing   
AM08-0864C  Part 3: Mobile Marketing   
AM08-0865D  Part 4: Mobile Marketing   
AM08-0893A  Part 1: Online Optimization / Marketing Automation 
AM08-0894B  Part 2: Online Optimization / Marketing Automation 
AM08-0895C  Part 3: Online Optimization / Marketing Automation   
AM08-0896D  Part 4: Online Optimization / Marketing Automation     
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Post-Conference Intensive

AM08-0866A  Part 1: Creative Strategies & Execution 
AM08-0867B  Part 2: Creative Strategies & Execution 
AM08-0868C  Part 3: Creative Strategies & Execution 
AM08-0869A  Part 1: Digital Publishing   
AM08-0870B  Part 2: Digital Publishing 
AM08-0871C  Part 3: Digital Publishing 
AM08-0872A  Part 1: Retention & Loyalty Across Channels   
AM08-0873B  Part 2: Retention & Loyalty Across Channels 
AM08-0874C  Part 3: Retention & Loyalty Across Channels 
AM08-0875A  Part 1: Database Marketing 
AM08-0876B  Part 2: Database Marketing 
AM08-0877C  Part 3: Database Marketing 
AM08-0878A  Part 1: Search Engine Marketing Primer   
AM08-0879B  Part 2: Search Engine Marketing Primer   
AM08-0880C  Part 3: Search Engine Marketing Primer   
AM08-0897A  Part 1: MultiChannel Marketing     
AM08-0898B  Part 2: MultiChannel Marketing   
AM08-0899C  Part 3: MultiChannel Marketing     
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Non Profit Day

AM08-0820  Baby Boomers Will Rock Your World! Are You Ready?     
AM08-0821  Take Control: Growing and Revitalizing Your Annual Fund!     
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Master Class

AM08-0881R  Part 1: What's REALLY going on in the Marketplace?   
AM08-0882  Part 2: The Market Intelligence Role: Trends, Forecasts and Beyond   
AM08-0883  Part 3: The Role of the Agency 
AM08-0884  Part 4: Neurographics: Mindset Scoring System Lower Acquisition Costs That Improve Retention 
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