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DMA08 Conference & Exhibition
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Purchase the Complete Conference Set Here!
DIRECT MARKETING BASICS
ACQUISITION AND PROSPECTING
RETENTION AND LOYALTY
CREATIVE STRATEGY
DATABASE AND ANALYTICS
EMERGING CHANNELS
ONLINE MARKETING
MULTICHANNEL INTEGRATION
PRODUCTION STRATEGIES
Ask-The-Experts
Thought Leadership Series
Keynote Session
Pre-Conference Intensive
Post-Conference Intensive
Non Profit Day
Master Class
AM08-0685 Expanding Brand Impact for Online Subscription Growth
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Purchase the Complete Conference Set Here!
Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)
Click Here to Purchase the Full Conference Set (Oct 13, 14 & 15, 2008)
Click Here to Purchase the Pre Conference Set (Oct 11 & 12, 2008)
Click Here to Purchase the Conference Set by Day - Oct 13, 2008
Click Here to Purchase the Conference Set by Day - Oct 14, 2008
Click Here to Purchase the Conference Set by Day - Oct 15, 2008
Click Here to Purchase the Post Conference Set (Oct 15 & 16, 2008)
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DIRECT MARKETING BASICS
AM08-0574 Stop Sabotaging Your Test Results: 5-Steps to Proper Test Design
AM08-0763 Introduction to Analytics, Response, Conversion and PPC
AM08-0829 From Database Development to Analytically Driven Contact Strategies
AM08-0838 E-Mail Direct Marketing Techniques
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ACQUISITION AND PROSPECTING
AM08-0118 Engagement. Engagement. Engagement. Getting The Most ROI For Your Buck.
AM08-0232 Connecting Marketing to Sales: Building a Scalable Lead Management System at Microsoft
AM08-0332 New Measurement for the New Direct Marketing
AM08-0528 Strategic Marketing Roadmap to Evaluate Consumer Credit Data Alternatives
AM08-0578 Putting the Brand in Financial Services Marketing
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RETENTION AND LOYALTY
AM08-0101 How Honda Empowered 1,200 Service Managers to Increase Service Loyalty
AM08-0106 Guests First: A Fantastic Sam's CRM Winning Strategy
AM08-0294 Retention & Loyalty through Engagement: The AARP Story
AM08-0310 Loyalty Leaders Tell All: Maximizing the Customer Experience
AM08-0319 Harnessing the Power of Partnership Marketing to Improve Customer Engagement
AM08-0375 Brand Promises at Work in Personal eCommunications
AM08-0406 RSS Communications: Generating Sales and Growing Relationships
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CREATIVE STRATEGY
AM08-0297 Breaking The Ice - How DM Warms Up Cold Prospects
AM08-0577 From John Q Sample to Juan Q.Sample? Connecting Your Creative With Hispanics
AM08-0827 Harnessing Human Behavior: 13 Steps to Must-Read Mailings
AM08-0832 Creativity for the Rest of Us
AM08-0837 Creative Master Class
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DATABASE AND ANALYTICS
AM08-0020 Advanced Testing — Taking a Deep Dive
AM08-0256 Learn to Create Campaigns, Increase Response Rates Using Actionable Analytics
AM08-0270 Practical Analytics - Real World Examples of Analytics in Practice
AM08-0282 The Next Big Thing: Advanced Marketing Analytics
AM08-0354 How Incremental Results Are Changing Financial Services Marketing
AM08-0527 New Advances in Segmentation Methodology for Direct Marketing
AM08-0593 Database Marketing 2.0: The Next Generation of Database Marketers
AM08-0595 Keys to Predictive Modeling: Revealed
AM08-0809 Small Business Case Study: Leveraging Relational Databases for Optimal Results
AM08-0816 50+ Boomers to Seniors ... The NEW Marketing Core Competency
AM08-0830 Co-Registration, Cost-Per-Lead Marketing, Email Exchanges and More!
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EMERGING CHANNELS
AM08-0408 Widgets 2.0- Leverage User Generated and Distributed Content
AM08-0776 The Newest Search: Giving Advertisers a Voice
AM08-0834 Relevance Marketing How Technology Enables a Custom Dialogue With Your Customers
AM08-0835 Using Variable Video to Create an Engaging Dialogue with Your Customers
AM08-0836 Using Social Networking to Drive E-Commerce Sales and Loyalty
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ONLINE MARKETING
AM08-0098 Tailored Email Campaigns: Dissecting the Anatomy of an Engaged User
AM08-0116 Monetizing Your e-Commerce Data for Maximized Revenue
AM08-0567 The Rise of Universal Search— A Changing Landscape (Sponsored by SEMC)
AM08-0626 Blog Monetization: From Soup to Nuts
AM08-0818 Using Inserts to Drive Your Prospect to the Web
AM08-0819 Profiting Throughout the Search Engine Sales Cycle: Turn Words into Action
AM08-0828 Email Marketing Bootcamp
AM08-0889 How the Founder of the MIT Blackjack Team Can Help You "Beat the House
AM08-0905 Managing the Customer Experience: Using Segmentation to Drive More Relevant Online Communication
F#432 Managing the customer experience: Using segmentation to drive more relevant online communication
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MULTICHANNEL INTEGRATION
AM08-0569 Is Your Brand Sticky? Creating Advocacy with a Brand Experience
AM08-0579 Analytically-Driven Email and DM Integration
AM08-0810 Optimizing Results in Multi-Channel, Multi-Product Marketing
AM08-0823 Green Your Marketing to Meet Customer Environmental Expectations
AM08-0824 Commitment to Consumer Choice: An Important Strategy for Opposition to Growing Do Not Mail Threats
AM08-0825 Mobile Marketing: Legally Reaching Important New Audiences
AM08-0826 How Politics Can Turbo Charge Your Brand and Bottom Line
AM08-0831 Using DM to Build Brands, One Customer at a Time
AM08-0833 Meet the Global Leaders—5 Country Overview
AM08-0839 The Top Ten Privacy Mistakes Made by US Marketers in Europe, (and How to Avoid Them)
AM08-0901 What Business Needs Now
AM08-0904 DMA 17th Annual Business Review: 2009 Economic Forecast and More
F430-1 Do It Right. Reaching Today's Elusive Millennial Male
F536R Customer Obsession:How To Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
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PRODUCTION STRATEGIES
AM08-0637 Case Study: Strategic Fulfillment Marketing Program Invigorates Colonial Life
AM08-0647 Blueprint for Custom Communications Success
AM08-0736 Get Personal. Get Results! Personalization Techniques That Work
AM08-0817 Leveraging Digital Magazines to Boost Conversions and Build-in Value
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Ask-The-Experts
AM08-0052 The Return Of The Thing: Making Your Medium The Message
AM08-0058 The New Way To Find Mailing Lists On The Internet
AM08-0069 Cost-Per-Lead Marketing - Get New Customers and Reduce Prospecting Costs
AM08-0070 Make Sure Your Digital Community Is Worth the Investment
AM08-0127 Pulling Back The Curtain: Creative Agencies Revealed
AM08-0151 Multichannel Direct Marketing in the Digital Age
AM08-0191 The CMO's Role in B-to-B Direct Marketing
AM08-0196 Writing Email for Different Readers
AM08-0198 How Great Email Subscriber Experiences Drive Multi-Channel Revenue
AM08-0287 Strike a Balance: How to Manage Affiliates For Search Marketing
AM08-0337 Big Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Websites
AM08-0402 Search Informed Marketing: Using Search to Enhance Online Marketing Campaigns
AM08-0411 Beyond Predictive Marketing: Perfecting Behavior-Based Communications
AM08-0483 The Power of Combining Loyalty Programs and Special Promotions
AM08-0485 Preserving Customer Value in a Down Economy
AM08-0625 Cross Border Shoppers and the Strength of the Canadian Dollar
AM08-0634 New Radio; How Smart DR Marketers Are Using the Medium
AM08-0645 ID Theft: New Acquisition and Prospect Strategies for Vertical Markets
AM08-0666 Information Formation: A Basic but Forgotten Component of Customer Analytics
AM08-0674 e-Marketing: Building a bridge from the landing page to conversion
AM08-0695 Improve Your Email Response by Improving Your List
AM08-0738 Vermont Teddy Bear: Using Site Search to Tailor the Shopping Experience
AM08-0773 Automatically Reconnect with Prospects Who Don't Convert
AM08-0793 Changes in Data Should Drive Changes in Marketing
AM08-0822 Delivering Enhanced Client Experiences
AM08-0887 Optimize Your Channel Spend - How to Increase the Odds of Success
AM08-0888 Mobile Coupons —How Consumers Save Marketing ROI
AM08-0902 360 Campaign Management
AM08-0903 DRTV HISPANIC: HOW TO TAP INTO THE HISPANIC DIRECT RESPONSE TELEVISION MARKET
AM08-0906 Understanding Mobile Marketing
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Thought Leadership Series
AM08-0842 Online Survival Skill in an Uncertain Economy
AM08-0843 Clarity in a World of Confusion: Fostering Growth in Turbulent Times
AM08-0844 Online Behavioral Advertising — Going Beyond Context and Search to Better Conversions
AM08-0845 Research Revelation 2009: The Multichannel Consumer: Hitting A Moving Target
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Keynote Session
AM08-0900 THE FUTURE OF ONLINE COMMUNITY AND COMMERCE
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Pre-Conference Intensive
AM08-0846A Part 1: Acquisition & Retention
AM08-0847B Part 2: Acquisition & Retention
AM08-0848C Part 3: Acquisition & Retention
AM08-0849D Part 4: Acquisition & Retention
AM08-0850A Part 1: Direct Marketing University
AM08-0851B Part 2: Direct Marketing University
AM08-0852C Part 3: Direct Marketing University
AM08-0853D Part 4: Direct Marketing University
AM08-0854A Part 1: Email Marketing
AM08-0855B Part 2: Email Marketing
AM08-0856C Part 3: Email Marketing
AM08-0857D Part 4: Email Marketing
AM08-0858A Part 1: Fast & Furious Creative Tune-Up
AM08-0859B Part 2: Fast & Furious Creative Tune-Up
AM08-0860C Part 3: Fast & Furious CreativeTune-Up
AM08-0861D Part 4: Fast & Furious Creative Tune-Up
AM08-0862A Part 1: Mobile Marketing
AM08-0863B Part 2: Mobile Marketing
AM08-0864C Part 3: Mobile Marketing
AM08-0865D Part 4: Mobile Marketing
AM08-0893A Part 1: Online Optimization / Marketing Automation
AM08-0894B Part 2: Online Optimization / Marketing Automation
AM08-0895C Part 3: Online Optimization / Marketing Automation
AM08-0896D Part 4: Online Optimization / Marketing Automation
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Post-Conference Intensive
AM08-0866A Part 1: Creative Strategies & Execution
AM08-0867B Part 2: Creative Strategies & Execution
AM08-0868C Part 3: Creative Strategies & Execution
AM08-0869A Part 1: Digital Publishing
AM08-0870B Part 2: Digital Publishing
AM08-0871C Part 3: Digital Publishing
AM08-0872A Part 1: Retention & Loyalty Across Channels
AM08-0873B Part 2: Retention & Loyalty Across Channels
AM08-0874C Part 3: Retention & Loyalty Across Channels
AM08-0875A Part 1: Database Marketing
AM08-0876B Part 2: Database Marketing
AM08-0877C Part 3: Database Marketing
AM08-0878A Part 1: Search Engine Marketing Primer
AM08-0879B Part 2: Search Engine Marketing Primer
AM08-0880C Part 3: Search Engine Marketing Primer
AM08-0897A Part 1: MultiChannel Marketing
AM08-0898B Part 2: MultiChannel Marketing
AM08-0899C Part 3: MultiChannel Marketing
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Non Profit Day
AM08-0820 Baby Boomers Will Rock Your World! Are You Ready?
AM08-0821 Take Control: Growing and Revitalizing Your Annual Fund!
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Master Class
AM08-0881R Part 1: What's REALLY going on in the Marketplace?
AM08-0882 Part 2: The Market Intelligence Role: Trends, Forecasts and Beyond
AM08-0883 Part 3: The Role of the Agency
AM08-0884 Part 4: Neurographics: Mindset Scoring System Lower Acquisition Costs That Improve Retention
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