Session Information
DMA08 Conference & Exhibition
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The Return Of The Thing: Making Your Medium The Message
Track
:
Ask-The-Experts
Program Code:
AM08-0052
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
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PRIMARY SPEAKER
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Description
Too many pieces of DM creative revolve around a cute headline or a striking image. And in doing so, they forget printed DM's greatest advantage. It's a physical THING. This session shows examples from around the world of how successful creative makes its medium central to its message. Even online.
LEARNER OUTCOMES:
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Discover how using the physical nature of DM can bring your product benefits to life.
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Learn how re-thinking your approach to DM creative can make it stand out a mile.
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See successful examples - both offline and online - of campaigns from around the world
Audio Synchronized to PowerPoint
(Code: AM08-0052)
Non-Attendee:
Handout Online
