Session Information
DMA08 Conference & Exhibition
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Cost-Per-Lead Marketing - Get New Customers and Reduce Prospecting Costs
Track
:
Ask-The-Experts
Program Code:
AM08-0069
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Stacey Mironov, Senior Director of Marketing, Worldata
PRIMARY SPEAKER
:
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about each speaker.
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Description
Learn how to gain the best leads through Co-Registration, White Paper Syndication, Guaranteed Event Attendance, 100% Opt-In Marketing and other online cost-per-lead marketing programs. Whether a B2B or B2C marketer, you'll benefit from the steps to take to attract, acquire and retain customers using the most cost-effective online methods.
LEARNER OUTCOMES:
- Discover how to take advantage of high conversion rates with the latest online marketing techniques.
- Get the right kind of leads from prospects that have an interest in your product/service
- Learn to build qualified, permission-based lists of potential customers
Audio Synchronized to PowerPoint
(Code: AM08-0069)
Non-Attendee:
Handout Online
