Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Make Sure Your Digital Community Is Worth the Investment
Track
:
Ask-The-Experts
Program Code:
AM08-0070
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Patrick O''Neill, Director, Analytical Services, Hawkeye
SPEAKER
:
Patrick O''Neill, Director, Analytical Services, Hawkeye
Description
Learn ways to measure and quantify your marketing effectiveness within branded online communities.
2007 social network ad spending was $920 million and is expected to grow to $2.7 billion in 2011. Shockingly, 41% of businesses using social marketing applications do not know their ROI or other critical marketing metrics.
2007 social network ad spending was $920 million and is expected to grow to $2.7 billion in 2011. Shockingly, 41% of businesses using social marketing applications do not know their ROI or other critical marketing metrics.
LEARNER OUTCOMES:
- Identify things you can do to increase Trust in your community
- Measure the impact of your digital community
- Peer recommendations are the pinnacle of trust — marketing's Holy Grail. Measure community "Trust"
Audio Synchronized to PowerPoint
(Code: AM08-0070)
Non-Attendee:
Handout Online
