Session Information
DMA08 Conference & Exhibition
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How Honda Empowered 1,200 Service Managers to Increase Service Loyalty
Track
:
RETENTION AND LOYALTY
Program Code:
AM08-0101
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N115
CONTACT PERSON
:
Geoff Booth, Manager, Marketing Communications, Aditya Birla Minacs
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
:
Michael Snyder, Senior Manager, Market Development, American Honda Motor Co.,Inc.
Description
This case study will demonstrate how Honda and Aditya Birla Minacs worked together to create a comprehensive approach to direct marketing that has significantly and continually increased loyal service customers and improved return on marketing for Honda and its dealers. Project scope includes service reminders, prospecting and customer loyalty communications.
LEARNER OUTCOMES:
-
Learn how to capture and keep more loyal service customers through integrated direct marketing.
-
Learn to help your retail network or distributed sales channel get exceptional direct marketing results
-
Learn to identify and implement best practices across a geographically dispersed retail network.
Audio Synchronized to PowerPoint
(Code: AM08-0101)
Non-Attendee:
This session is a part of:
Handout Online
