Session Information
DMA08 Conference & Exhibition
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Guests First: A Fantastic Sam's CRM Winning Strategy
Track
:
RETENTION AND LOYALTY
Program Code:
AM08-0106
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N115
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:
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PRIMARY SPEAKER
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Description
This case study will focus on how CRM "Creative Analytics" are being used to change how Fantastic Sams Hair Salons are turning POS sales data into a dynamic marketing tool that is driving organic growth at the retail level. Participants will learn how micro-segmentation can deliver positive sales results.
LEARNER OUTCOMES:
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How CRM segmentation is used to identify underperforming guests and influence their behavior.
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How to implement a CRM strategy in a franchise environment where the owners rule.
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What "Creative Analytics" is and how to use it to drive sales.
This session is a part of:
Handout Online
