Sheldon Gilbert is the CEO of Proclivity Systems. Previously, Sheldon was the Director of Business Intelligence at Bluefly.com. Sheldon also served as the Lead Developer and Senior Consultant at Fort Point Partners. A Yale graduate, Sheldon's innovative vision has been featured on Inc.com and Men's Vogue to name a few.
Description
Marketers can predict consumer behavior — what people will buy, when and at what price. Demographic, psychographic, profile and purchase data is often insufficient for identifying consumer interests. Marketers need to look at new micro-behaviors and leverage them to generate sales. Learn how to extract the value from the customer, merchandise, content and transaction data that you already have.
LEARNER OUTCOMES:
Discover how marketers can leverage intelligence to create revenue-generating campaigns
Learn how to identify and anticipate customer needs - increasing brand loyalty, sales frequency and revenue
Understand how micro-behaviors can be used to predict what people will buy