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Session Information
DMA08 Conference & Exhibition
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Engagement. Engagement. Engagement. Getting The Most ROI For Your Buck.
Track : ACQUISITION AND PROSPECTING
Program Code: AM08-0118
Date: Tuesday, October 14, 2008
Time: 2:00 PM to 3:00 PM  EST
Location: N-240
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Raymond Allston, SVP, Creative Director, Campbell-Ewald
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Catherine Paraan, Senior Manager, Wyndham Worldwide Hotel Group
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Raymond Allston, SVP, Creative Director, Campbell-Ewald
 Robyn Duskin, Senior Manager, Loyalty & Direct Marketing, Wyndham Worldwide Hotel Group
Will Redmond
Description
Attendees will learn how to drive brand awareness and integrate outside retail partners, a well as drive value, revenue and the foundation for measuring promotion ROI. Session speakers wull demonstrate the effectiveness of a multi-channel, multi-life stage promotion.

LEARNER OUTCOMES:
  • Discover the engagement value and relevance of online user-generated content.
  • Learn how to push a promotion to gain consumer engagement, brand awareness and sales.
  • Learn how to tie disparate media/events together to maximize promotion impact and response.

Audio Synchronized to PowerPoint
(Code: AM08-0118)
Daily Attendees:
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This session is a part of:
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