Session Information
DMA08 Conference & Exhibition
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Pulling Back The Curtain: Creative Agencies Revealed
Track
:
Ask-The-Experts
Program Code:
AM08-0127
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
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Description
Your creative agency should be one of the strongest partners your company has, but do you really know what they do behind their "magic curtain"? We'll reveal the inner workings of an agency, answering common questions, and arming you with the knowledge to successfully navigate all that excess white space.
LEARNER OUTCOMES:
- Learn about the inner workings of a good creative agency.
- Learn to speak openly with your agency, and define team roles
- Understand the skills a good creative agency will bring to the table.
Audio Synchronized to PowerPoint
(Code: AM08-0127)
Non-Attendee:
Handout Online
