Session Information
DMA08 Conference & Exhibition
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Multichannel Direct Marketing in the Digital Age
Track
:
Ask-The-Experts
Program Code:
AM08-0151
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Chris Spagnuolo, Account Director, Trylon SMR
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
Description
How can a direct marketing agency cut through all of the clutter? Executives from Omnicom Group's direct marketing agencies, including Betelgeuse, ECI, and Javelin Direct offer advice on how to effectively reach to consumers and businesses across multiple platforms.
LEARNER OUTCOMES:
- Create compelling results for clients that emphasize ROI over flash
- Learn best practices in multi-channel direct marketing
- Learn how to initiate campaigns that effectively integrate components across all direct channels
Audio Synchronized to PowerPoint
(Code: AM08-0151)
Non-Attendee:
Handout Online
