Session Information
DMA08 Conference & Exhibition
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The CMO's Role in B-to-B Direct Marketing
Track
:
Ask-The-Experts
Program Code:
AM08-0191
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
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PRIMARY SPEAKER
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Description
Hear high-level strategists discuss their successes and missteps in B2B marketing. Learn about the rationale behind some of the B2B marketing campaigns you've seen cross your desk or computer screen. We'll discuss targeting, segmentation, measurement, analysis and results -- as well as the thinking behind the creative choices we made.
LEARNER OUTCOMES:
- Discover what skills and leadership are expected from a CMO.
- Get new ideas for your next B2B campaigns.
- Learn when to dive deep into the data and when to trust your creative instincts.
Audio Synchronized to PowerPoint
(Code: AM08-0191)
Non-Attendee:
Handout Online
