Session Information
DMA08 Conference & Exhibition
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Writing Email for Different Readers
Track
:
Ask-The-Experts
Program Code:
AM08-0196
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
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Description
Learn how reading email has shifted due to email client changes, mobile, spam and inbox overload. This session will teach tactics you can use to create one message that appeals to readers in different situations so you can maximize the emails response potential.
LEARNER OUTCOMES:
- Improve overall response rates
- Optimize your message content to render for maximum effect
- Understand how email is read and how to design to be more effective
Audio Synchronized to PowerPoint
(Code: AM08-0196)
Non-Attendee:
Handout Online
