Session Information
DMA08 Conference & Exhibition
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How Great Email Subscriber Experiences Drive Multi-Channel Revenue
Track
:
Ask-The-Experts
Program Code:
AM08-0198
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Esther Kim, Marketing Manager, Return Path, Inc.
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
Description
How well are you adapting to tap evolving customer approaches to purchase from companies they trust? Increasing market share and revenue through the email and online channels requires the creation and management of engaging and even fantastic subscriber experiences that are permission-based and respectful of the customer lifecycle.
LEARNER OUTCOMES:
- Hear how how smart online marketers are using multi-channel programs to engage customers
- Improve loyalty, cross-product revenue and satisfaction levels
- Learn to sort and utilize the right data - even with a small budget
Audio Synchronized to PowerPoint
(Code: AM08-0198)
Non-Attendee:
Handout Online
