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Session Information
DMA08 Conference & Exhibition
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Connecting Marketing to Sales: Building a Scalable Lead Management System at Microsoft
Track : ACQUISITION AND PROSPECTING
Program Code: AM08-0232
Date: Monday, October 13, 2008
Time: 11:15 AM to 12:15 PM  EST
Location: N-236
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Michele Fitzpatrick, Senior Vice President, Strategy & Insight, The Agency Inside Harte-Hanks
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Doug Langdon, Vice President Technology Markets, Harte-Hanks
SPEAKER (S):
 Maurice Rice, Group Marketing Manager, Lead Management, Microsoft
 Chad Sewell, Sr. Marketing Manager, Lead Management and Tele, Microsoft
Description
Delegates will learn how Microsoft automated lead submission, validation, qualification and routing from all online and offline channels for its top subsidiaries to drive pipeline efficiency on a global basis.


LEARNER OUTCOMES:
  • Learn common mistakes within lead management process
  • Learn the evolution of lead management at Microsoft systems.
  • Learn to create efficiencies in lead routing, nurturing, and conversion

Audio Synchronized to PowerPoint
(Code: AM08-0232)
Daily Attendees:
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This session is a part of:
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