Session Information
DMA08 Conference & Exhibition
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Learn to Create Campaigns, Increase Response Rates Using Actionable Analytics
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0256
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N-239
CONTACT PERSON
:
Malti Shukla, Director of Marketing Communications, Alterian
PRIMARY SPEAKER
:
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Description
Learn how actionable analytics can be implemented and how it can change your marketing process. This presentation will demonstrate how customer insight can be greatly enhanced and enable more effective marketing, from lifting response rates, reducing campaign turnaround times, increasing campaign execution to decreasing data delivery times.
LEARNER OUTCOMES:
- Discover how your marketing process can benefit from implementing actionable analytics
- Learn what type of customer insights can be derived from applying actionable analytics
- Listen and take back with you examples of what can be achieved with actionable analytics
This session is a part of:
Handout Online
