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Session Information
DMA08 Conference & Exhibition
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Practical Analytics - Real World Examples of Analytics in Practice
Track : DATABASE AND ANALYTICS
Program Code: AM08-0270
Date: Wednesday, October 15, 2008
Time: 10:00 AM to 11:00 AM  EST
Location: N-239
CONTACT PERSON :
Jason Raguso, VP, New Business, Mu Sigma, Inc
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Jason Raguso, VP, New Business, Mu Sigma
SPEAKER (S):
 Charlie Berger, Senior Director, Product Management, Data Mining Technologies, Oracle Corporation
 Geoff Sherman, Senior Manager Consumer Analytics/Insight, Wal-Mart
Description
See first hand how Data and Analytics are being integrated to enable the next generation of effective marketeers. Interact with the world's number one retailer, the world's number one software company and the world's fastest growing analytics services firm.

LEARNER OUTCOMES:
  • Discover technologies and processes that enable In-Database Analytics, Text Mining and Real-time Ad Hoc Reporting
  • Evaluate different opportunites to scale your marketing efforts and drive acquistion of profitable customers
  • Learn different approachs to leveraging Data and Analytics within your company's Technology and Operating environment

Audio Synchronized to PowerPoint
(Code: AM08-0270)
Daily Attendees:
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This session is a part of:
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