Session Information
DMA08 Conference & Exhibition
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Strike a Balance: How to Manage Affiliates For Search Marketing
Track
:
Ask-The-Experts
Program Code:
AM08-0287
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Angie Pascale, Copywriter, SearchAdNetwork
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
Description
How can you ensure that affiliates aren't ranking higher than you on trademark terms? Can you control affiliate placement in organic listings? Forbidding affiliates to use trademark terms isn't the only way to protect your good name. Learn how to strike a mutually-beneficial balance between your company and all affiliates.
LEARNER OUTCOMES:
- Discover search engine optimization opportunities for affiliates
- Learn how to balance PPC and SEO efforts for affiliates
- Learn how to offset high cost of non-branded keywords through affiliate bidding practices
Audio Synchronized to PowerPoint
(Code: AM08-0287)
Non-Attendee:
Handout Online
