Session Information
DMA08 Conference & Exhibition
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Retention & Loyalty through Engagement: The AARP Story
Track
:
RETENTION AND LOYALTY
Program Code:
AM08-0294
Date:
Monday, October 13, 2008
Time:
11:15 AM to 12:15 PM
EST
Location:
N116
CONTACT PERSON
:
Rebecca Johnson
PRIMARY SPEAKER
:
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SPEAKER
:
Description
Beyond marketing theory, you can learn from AARP how to increase retention and customer engagement by using relationship marketing to create an integrated and seamless customer experience. This candid session will help you understand what strategies work, how to overcome organizational hurtles and measure the success of your efforts.
LEARNER OUTCOMES:
-
• How an iterative approach builds the business case and overcomes organizational hurtles
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• What strategic methodology will develop emotional connections while driving response
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• Where the measures of success are found
This session is a part of:
Handout Online
