Session Information
DMA08 Conference & Exhibition
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Breaking The Ice - How DM Warms Up Cold Prospects
Track
:
CREATIVE STRATEGY
Program Code:
AM08-0297
Date:
Monday, October 13, 2008
Time:
3:00 PM to 4:15 PM
EST
Location:
N113
CONTACT PERSON
:
Wayne Pick, Executive Creative Director, Rapp Collins
PRIMARY SPEAKER
:
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Description
Tough times don't mean turning to formulaic and historic thinking: multi-awarding winning creative director Wayne Pick shows step-by-step how innovative DM can make the difference in getting through the barriers to reach tough audiences. This is about creating DM that doesn't intrude: it's welcomed in.
LEARNER OUTCOMES:
-
Discover how to use the "mail moment" to get noticed and break the ice.
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Learn how to apply creativity in DM to reach tough audiences.
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Learn how to connect using emotional instead of rational propositions.
This session is a part of:
Handout Online
