DMA Learning Center

Log-in / Create Account

Session Information

DMA08 Conference & Exhibition

Click here to go to the previous page

Loyalty Leaders Tell All: Maximizing the Customer Experience

Track : RETENTION AND LOYALTY

Program Code: AM08-0310

Date: Wednesday, October 15, 2008

Time: 10:00 AM to 11:00 AM EST

Location: N115

CONTACT PERSON :

Jill McBride, Public Relations, JZMcBride & Associates

PRIMARY SPEAKER :

Click the plus sign to see more detailed information about each speaker.

Kelly Hlavinka, Partner, COLLOQUY

SPEAKER (S):

Brian Kryzanski, Director - Customer Loyalty & Retention, Charter Communications

Jill Noblett, Sr. Vice President,, Wyndham Hotel Group

Aubyn Thomas, SVP Marketing Services & Multicultural Corporate Marketing, Macy's

As Senior Vice President of Marketing Services, Aubyn is responsible for driving growth and service excellence for Macy�s financial services businesses. This encompasses credit and loyalty marketing as well as multicultural marketing for one of the world�s most recognized and respected brands. With a focus on customer intimacy, her leadership will create new sources of value for Macy�s 24 million active credit card customers. She provides direction for the loyalty and rewards platform, gift cards, enhancement services and financial analytic capabilities. Her multicultural marketing leadership will enhance the Macy�s brand experience and continued offering of quality, fashion-forward assortments specifically relevant to diverse customers. Macy�s will engage in key initiatives designed to build meaningful relationships and help all audiences enjoy their own unique sense of style and expression. In her former assignment, Aubyn was a Vice President of the brand and acquisition marketing group at Harrah�s Entertainment, Inc in Las Vegas. Her responsibilities included leading the growth and development of the industry�s largest distributor of casino brands generating over $9B in sales annually. With over 40 resorts worldwide such as Caesars Palace, Harrah�s, Bally�s and Paris in Las Vegas, her team built the framework for the brand and developed advertising programs to build equity and distinction. She also served as a leading member of the corporate diversity strategy team for the office of the CEO. Prior to her assignment at Harrah�s, Aubyn served as the Senior Vice President of Brand Strategy and Enterprise Marketing for Bank of America in Charlotte. She led a team in corporate marketing to maintain enterprise focus on new and innovative programs. Aubyn�s educational background includes a Dual Degree program in Engineering; a 5-year undergraduate curriculum. She holds two bachelors degrees: one in Mathematics from Spelman College, and one in Electrical Engineering from Georgia Institute of Technology. She also holds an MBA in marketing from Clark Atlanta University. She has made her home base in New York at Macy�s Corporate Marketing headquarters.

Description

Back for a 4th year with a brand new panel of loyalty leaders, this popular session will help you turn customer loyalty from a tactic into a mission statement. Their real-world advice and proven case studies will help you maximize customer experience through multiple channels and touch points.

LEARNER OUTCOMES:

Advice from loyalty-marketing leaders about the challenges faced and the real-world lessons they learned.
How to reduce customer attrition and churn and improve customer loyalty
Using data and rewards to change customer behavior and build profitable relationships

Audio Synchronized to PowerPoint

(Code: AM08-0310)

Daily Attendees:

Attendees Login

This session is a part of:

Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)

Click Here to Purchase the Full Conference Set (Oct 13, 14 & 15, 2008)

Click Here to Purchase the Conference Set by Day - Oct 15, 2008

Handout Online