Session Information
DMA08 Conference & Exhibition
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Harnessing the Power of Partnership Marketing to Improve Customer Engagement
Track
:
RETENTION AND LOYALTY
Program Code:
AM08-0319
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N116
CONTACT PERSON
:
Jill McBride, Public Relations, JZMcBride & Associates
PRIMARY SPEAKER
:
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about each speaker.
Kelly Klavinka, Partner
SPEAKER
:
Description
Expedia joined Citi's ThankYou Rewards Network to enhance the value for customers of both brands. In Canada, the AIR MILES Reward program offers a common loyalty currency in a national coalition program that is used by 2/3 of the population. Discover how partnering with strategically-aligned companies can exponentially create
LEARNER OUTCOMES:
-
How to evaluate and choose partners that will maximize your marketing effectiveness
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Real world examples from two leading organizations who have benefitted from marketing partnerships
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Use strategic marketing partnerships to reach new customers, enhance your brand
Audio Synchronized to PowerPoint
(Code: AM08-0319)
Non-Attendee:
This session is a part of:
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