Session Information
DMA08 Conference & Exhibition
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Big Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Websites
Track
:
Ask-The-Experts
Program Code:
AM08-0337
Date:
Monday, October 13, 2008
Time:
12:30 PM to 1:30 PM
EST
Location:
C-5 Pre-Function
CONTACT PERSON
:
Susan Fantle, Speaking Coordinator, The Kern Organization
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
Description
To achieve breakthrough results, today's brand-integrated multi-channel marketing environment demands big ideas. Attend this session and discover web-based offers that are becoming the hub of integrated direct marketing success. See how other marketers are using this powerful approach and how it can dramatically transform your campaigns and ignite response.
LEARNER OUTCOMES:
- Discover how make an offer fresh, more valuable, and uniquely different from your control offer.
- Learn 7 ways to reposition, restate, and represent a control offer to boost results.
- See examples of powerful offer strategies being using in integrated brand and direct marketing campaigns.
Audio Synchronized to PowerPoint
(Code: AM08-0337)
Non-Attendee:
Handout Online
