Session Information
DMA08 Conference & Exhibition
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How Incremental Results Are Changing Financial Services Marketing
Track
:
DATABASE AND ANALYTICS
Program Code:
AM08-0354
Date:
Wednesday, October 15, 2008
Time:
10:00 AM to 11:00 AM
EST
Location:
N119
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Description
Retail financial services have adopted incremental results as a preferred performance metric for their operations. Learn how adopting a data- and analytics-driven discipline reveals insights that can help ensure incremental results success in customer acquisition, retention, cross-sells, loan/line/deposit growth and other activity across marketing efforts.
LEARNER OUTCOMES:
- Define incremental results and applications, and why they are important
- Hear case studies and examples of incremental results optimization
- Learn strategies and techniques to optimize incremental results
Audio Synchronized to PowerPoint
(Code: AM08-0354)
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This session is a part of:
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