Session Information
DMA08 Conference & Exhibition
Click here to go to the previous page
Brand Promises at Work in Personal eCommunications
Track
:
RETENTION AND LOYALTY
Program Code:
AM08-0375
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N115
CONTACT PERSON
:
Brian Kastelein, General Manager, Euro RSCG Discovery
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
:
Description
IBM needed to improve the quality and measurability of sales generated e-mail communications. This innovative solution gave marketing control of the brand and while empowering sellers to assemble and personalize e-mails which were tracked at the content and customer level. It has since been deployed in 40 countries.
LEARNER OUTCOMES:
-
Improve productivity and efficiency while increasing the quality of electronic relationships with customers and prospects.
-
Leverage real-time reporting on customer activity to shorten the sales cycle.
-
Showcase how e-mail best practices can improve customer response and retention.
This session is a part of:
Handout Online
