DMA Learning Center

Log-in / Create Account

Session Information

DMA08 Conference & Exhibition

Click here to go to the previous page

Search Informed Marketing: Using Search to Enhance Online Marketing Campaigns

Track : Ask-The-Experts

Program Code: AM08-0402

Date: Monday, October 13, 2008

Time: 12:30 PM to 1:30 PM EST

Location: C-5 Pre-Function

CONTACT PERSON :

Amanda Bird, Marketing Manager, 360i

PRIMARY SPEAKER :

Click the plus sign to see more detailed information about each speaker.

David Berkowitz, Director, Emerging Media & Client Strategy, 360i

"David Berkowitz is Director of Emerging Media for 360i, the search-focused marketing agency. He helps 360i's leading brands in media & entertainment, retail, and other verticals leverage marketing opportunities at the nexus of search engine marketing and social media. Additionally, every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date.
Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm Crossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in Ad Age, DM News, MarketingProfs, iMedia Connection, and other publications.
Mr. Berkowitz has spoken at the Consumer Electronics Show, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, and eComXpo. He has also served as a programming chair for MediaPost's Search Insider Summits and OMMA events, while presenting at those events as well.
Mr. Berkowitz has also blogged extensively, launching MarketersStudio.com, and contributing to MarketingVox, nowEurope, AdTechBlog, ReverseDirectMarketing.com and Rich Media Today.
He's been spotted and heard on the airwaves (CBS, NBC, CNBC, Canada's ROB TV, Bloomberg Radio, CNET Radio) in print (CNN.com, Reuters, Associated Press, DM News, Ad Age, Adweek, BtoB), and online (MediaPost, iMedia, ClickZ) commenting on internet, advertising, media, and technology trends.
. He graduated from the State University of New York at Binghamton. He then served on the Alumni Association Board of Directors and chaired the Metro New York Steering Committee. He lives on Manhattan's Upper East Side."

Description

The Internet is your biggest focus group - every time a user types in a search query, they're telling you exactly what they want. This session will review how search and Internet behavior provide insights into the best ways to target consumers and drive bottom-line results in the digital age.

LEARNER OUTCOMES:

�Gain insight into where search and behavioral marketing is now and where it's headed
�Learn of successful marketing campaigns that were driven by analysis of digital and search behavior
�Walk away with actionable information for expanding upon current search and online marketing strategies

Audio Synchronized to PowerPoint

(Code: AM08-0402)

Non-Attendee:

Handout Online