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Session Information
DMA08 Conference & Exhibition
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RSS Communications: Generating Sales and Growing Relationships
Track : RETENTION AND LOYALTY
Program Code: AM08-0406
Date: Wednesday, October 15, 2008
Time: 10:00 AM to 11:00 AM  EST
Location: N120
CONTACT PERSON :   Click the plus sign to see more detailed information about each speaker.
 Rok Hrastnik, International Internet Director, Studio Moderna
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Rok Hrastnik, International Internet Director, Studio Moderna
SPEAKER (S):   Click the plus sign to see more detailed information about each speaker.
 Mark Carlson, CEO, SimpleFeed, Inc
 Scott Wilder, GM- Online Communities, Intuit
Description
Many companies today are using RSS to communicate with their audiences, but few are achieving tangible results. Get the latest proven methods, case studies and best practices for generating real sales and real relationships using direct RSS communications.


LEARNER OUTCOMES:
  • Discover advanced RSS segmentation, measurement, testing and optimization tricks
  • Learn how to use direct RSS communications to increase sales
  • See how RSS communications resolve top-of-mind e-mail marketing issues

Audio Synchronized to PowerPoint
(Code: AM08-0406)
Daily Attendees:
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This session is a part of:
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