Session Information
DMA08 Conference & Exhibition
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Widgets 2.0- Leverage User Generated and Distributed Content
Track
:
EMERGING CHANNELS
Program Code:
AM08-0408
Date:
Tuesday, October 14, 2008
Time:
2:00 PM to 3:00 PM
EST
Location:
N102
CONTACT PERSON
(S):
Ryan Sommer
lynn smith, strategic development director, response media
PRIMARY SPEAKER
:
SPEAKER
(S):
Description
Learn how user generated and distributed content via Widgets is engaging consumers while driving branding and direct response. Panelists share insights on how consumer brands and content partners have developed successful widget campaigns, and the challenges of measuring the success of Widget campaigns, context, syndication, and distribution, and monetizing Widgets.
LEARNER OUTCOMES:
- Discover the key ingredients for developing a successful Widget campaign.
- Learn how marketers use the Widget ad marketplace to broaden and monetize Widget distribution.
- Learn which social networking sites and Widget syndication firms are driving broad Widget distribution.
This session is a part of:
Handout Online
